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YouGov published a report about Americans' desire for luxury goods despite concerns over inflation. Future luxury shoppers are young parents with disposable income and an optimistic outlook. Respondents said they're more likely to pay for luxury goods in 2024 compared to 2021. A report published this month by YouGov, a market research company, explored Americans' hunger for luxury goods and brands. "As more Americans purchase or consider purchasing luxury goods, luxury brands need a holistic understanding of their evolving and broadening customer segments."
Persons: YouGov, they're, , Chris Melchiorre Organizations: Service, YouGov America, Business Locations: America
More Republicans say they would prefer DeSantis to be their 2024 nominee over Trump. After the GOP's lackluster midterm election results, Trump has received criticism from within the party. 42% of Republicans and Republican-leaners said they would prefer to see the Florida governor as the nominee, compared with 35% saying they would prefer the former president, according to a new YouGov America poll. The poll, conducted in the three days following the elections, is a reversal from the results of a Yahoo News/YouGov poll last month, when 45% said they'd prefer Trump and 35% said they'd prefer DeSantis. While DeSantis beat out Trump overall, scoring higher among "not very strong Republicans" and those that "lean towards" the GOP, Trump still edged him out among "strong Republicans," with 45% favoring him compared with 43% for DeSantis.
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